Marketing, Market Intelligence & Business Development Manager

Your mission:

Lead Epiroc Brazil’s Marketing strategy, strengthening brand positioning, driving demand generation, and supporting sustainable business growth.

Act as a strategic partner to the Business Lines, promoting marketing initiatives aligned with the company’s commercial objectives, market intelligence, and customer experience.

Be responsible for the integrated management of branding, events, customer relationships, campaigns, product launches, and market intelligence, contributing to brand strengthening and business results.

Location: Preferably in Vespasiano, Belo Horizonte

Responsibilities:

Marketing Strategy and Brand Management

• Develop and implement Epiroc Brazil’s Marketing strategy aligned with business priorities.
• Strengthen Epiroc’s brand positioning in the Brazilian market.
• Ensure brand identity consistency across all marketing initiatives.
• Support Business Lines in creating campaigns and actions focused on growth and opportunity generation.

Demand Generation and Market Development

• Plan and execute marketing campaigns aimed at demand generation and sales support.
• Identify market opportunities and trends relevant to the business.
• Support the launch of products, technologies, and solutions.
• Monitor the effectiveness of marketing initiatives and their impact on business results.
• Manage, conduct, and implement market research plans and studies.
• Execute queries in company databases (BPCS/ISIS, etc.) and perform analyses to support decision-making.
• Compile and deliver business intelligence reports to end users on a regular basis.
• Provide integrated marketing analytics solutions between internal stakeholders and the market.
• Manage market intelligence activities to ensure business division results.
• Build strong relationships with colleagues and customers.
• Develop and monitor key performance indicators (KPIs).
• Manage the development of marketing strategies.
• Prepare analyses, presentations, and quantitative and qualitative statistical reports.
• Develop tools that facilitate daily organizational activities and management planning.
• Participate in the annual budget development process.

Market Intelligence

• Monitor industry trends, competitors, and market movements.
• Develop analyses and reports to support strategic and commercial decisions.
• Transform market information into actionable business insights.
• Track performance indicators and growth opportunities.

Digital Marketing and Content Management

• Develop and coordinate digital campaigns and online marketing initiatives.
• Lead the production of content aimed at customers, the market, and commercial support.
• Monitor digital performance indicators and return on investment (ROI).

Events and Customer Experience

• Plan and coordinate the company’s participation in trade shows, exhibitions, and strategic events.
• Lead customer relationship initiatives and brand experience activities.
• Ensure event execution is aligned with commercial and brand positioning objectives.

Governance and Management

• Manage the Marketing budget.
• Lead suppliers, agencies, and external partners.
• Define and monitor marketing, branding, demand generation, and event KPIs.
• Ensure compliance with Epiroc’s global guidelines and corporate policies.

Environmental, Health, Safety, and Quality Management System Responsibilities

1. Comply with the Integrated Management System and Quality policies and documentation.
2. Understand and adhere to the aspect, impact, hazard, and risk assessment registers.
3. Keep up to date with procedures and instructions applicable to daily activities.

Qualifications:

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, or related fields.
• Postgraduate degree or MBA will be considered an advantage.

Experience

• At least +10 years of overall experience in Marketing, Market Intelligence, Business Development, Product Marketing, or related functions, preferably in industrial, B2B, mining, heavy-equipment or construction sector companies.
• Advanced or fluent English is mandatory.

Behavioral Competencies

• Strategic mindset and results orientation.
• Strong analytical skills and data-driven decision-making.
• Ability to influence and collaborate with diverse stakeholders.
• Strong sense of ownership.
• Agility and discipline in execution.
• Customer focus and market development orientation.
• Excellent planning and organizational skills.