Marketing & Communications Specialist

About Epiroc:

Epiroc is a multinational company with a presence in 150 countries; which with innovative technology, develops and provides safe and state-of-the-art equipment, such as drilling machinery and construction tools for use in surface and underground mining.

It also offers world-class after-sales services and solutions for automation, digitalization and electrification.

Life at Epiroc

By joining our team, you will be part of a group of knowledgeable and helpful colleagues who live by our core values: collaboration, commitment and innovation.

The work environment in the mining and construction industries presents unique and interesting challenges that you will not find in other industries.

Our culture is characterized by care for work-life balance, professional development, global professional opportunities and an epic benefits package.

Mission:

As the  Marketing Specialist, Digital Marketing and Creative Strategy, you will be responsible for developing and executing digital marketing campaigns and creative strategies that drive engagement, increase brand awareness, and generate leads. Your mission will be to drive engagement and business growth through innovative digital marketing and creative strategies.

Requirements:

 ·       Bachelor's degree in Marketing, Business, or related field, along with proficiency in digital tools an channels and a strong understanding of marketing principles and KPIs.

·       Proven experience (4-6 years) in the in-house marketing team in B2B.

·       Excellent written and verbal communication skills 

     Engish intermediate advanced mandatory 

·       Advanced knowledge of Adobe Creative Suite, Salesforce CRM, Marketing Automation, MS 365 Office user, and SharePoint knowledge

·       Nationwide travel up to 30% will be expected for this role.

Key Responsibilities:

·       Brand Activation and Market Positioning: Develop and implement strategies to activate and elevate the brand across all digital channels.

·       Demand Generation and Digital Advertising: Design and implement demand generation programs to drive lead acquisition and conversion. Oversee the creation and management of digital advertising campaigns, optimizing for performance.

·       Campaign Planning and Product Promotion: Lead the planning and execution of marketing campaigns to promote products and services.

·       Web and Online Experience: Enhance the online user experience through website optimization and content strategy, implementing best practices for user engagement.

·       Social Media Management and Content Creation: Create and oversee the production and performance of high-quality, engaging content for digital channels, including blogs, websites, social media, email campaigns, and marketing collateral.

·       Creative Strategy and Development: Lead the development of creative concepts and strategies that resonate with target audiences, externally and internally.

·       Account-Based Marketing (ABM) Support: Collaborate with sales and marketing teams to execute ABM strategies and engage high-value accounts.

·       Events Outcome Leverage: Pre – during – post customer event marketing efforts to leverage customer experience and outcome to encourage leads generation,

What we offer

• A people-first, collaborative, and inclusive culture
• Flexibility paired with accountability

• Exposure to the mining industry
• Opportunities to grow within a high-impact Marketing Functions